There is a lot of talk about artificial intelligence these days. Especially surrounding ChatGPT. If you think you need to use A.I. for your business, I have a few opinions about this I’d like to share.
The future has no code
An interesting space in digital marketing that I have enjoyed learning about and developing with has been “no code” tools and services. The most famous no-code tool, in my opinion, is WordPress, which I use on most of my web sites. It allows me to quickly and easily setup and launch a web site with…
Is your web site mobile friendly?
Did you know up to 70% of web traffic happens on a mobile device (CIODive, 2018)? 61% of U.S. email opens also occurred on mobile, 15% on desktop and 24% in a webmail client (Adestra, 2017). What percentage of traffic to your web site is mobile? If you don’t know you need to check your Analytics!…
The Beginning of the End of Tracking-Based Advertising
As Doc Searls so expertly explained in his article “Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing“, we are at a probable beginning of the end of tracking-based advertising as we know it. The Cambridge Analytica scandal is also a proverbial “canary in a coal mine” for advertisers…
Teens favoring Snapchat and Instagram over Facebook
“Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest projections from research firm eMarketer. At the same time alternative social apps Snapchat and (Facebook-owned) Instagram are seeing rising and double-digit growth in the same youth demographic — suggesting younger users are favoring…
The Cut[s] at Sears
Sears Canada and especially its employees are going through a very difficult time right now with layoffs, eliminated severances and store closures. Their digital marketing looks to be suffering too. I saw this Facebook Ad for their sportswear line, unfortunately named "The Cut". Not only are customers jumping on this in the comments, this line…
British Airways interactive billboard in Piccadilly Circus, London
[wpvideo 64SU8vjE]
CASL Transition Period Ending July 1
In less than two months, the grace period that allowed businesses to rely on implied consent based on a prior relationship will come to an end. This means companies only have a short time to obtain express consent to continue communicating with certain recipients. https://www.6smarketing.com/blog/casl-compliance-july-1-2017/
How to post to Instagram from your desktop – Michael Wender
Instagram has just launched a mobile web version of their platform to encourage use by people who haven’t downloaded their app. Though not officially supported, you can post to Instagram directly from your desktop using the mobile web version. https://medium.com/@mwender/how-to-post-to-instagram-from-your-desktop-65fa55c77556
I spent two hours with a mobile video genius and learned 26 useful things
Christian Payne is a photographer who teaches organisations like the BBC, the UN and Al Jazeera how to do in-the-field reporting using mobile phones. https://medium.com/fluxx-studio-notes/i-spent-two-hours-with-a-mobile-video-genius-and-learned-26-useful-things-1a0b233ce453